Grow by earning your buyers’ trust.

I help founders and AI teams build evidence-based marketing and demonstrable AI ethics.

  • Founding Marketer
  • Fractional AI governance
  • Category positioning
  • New markets

Who is this for?

For startups

Founding Marketer

Fewer guesses, longer runway

Put buyer insight and strategic clarity behind every growth decision. I might be your first marketer, but it’s not my first rodeo: every bet starts as a clean hypothesis, and budget goes to what works.

How I work with startups →
For teams deploying AI

Fractional AI governance lead

From pilot to full scale with your values intact

Your customers can tell performative AI ethics from the real thing. Together, we’ll put the right governance under your AI before it scales, with answers ready for the questions buyers and regulators now ask.

How I work on AI governance →

Why trust me?

Trained anthropologist

Decoding the culture your buyers live in

Degrees from Edinburgh and Boston University, and years of fieldwork with B2B buyers behind new market entries and product launches.

Marketing leader, AI vendors

I’ve sold what I now help you govern

Ten years leading marketing at enterprise software and AI companies, three later acquired by NVIDIA, Sitecore and Aikido Security.

Certified in AI governance

Fluent in AI regulation from Brussels to California

IAPP-certified AI Governance Professional (AIGP) and researcher in CAIDP’s AI Policy Clinic.

Experience →  ·  Who you’d be working with →

“I can’t speak highly enough about the level of care, thoughtfulness, and strategic vision she brings to both the micro details of daily execution and the macro direction for long-term growth. She’s a creative problem solver with strategic clarity and the added bonus of being lovely to work with.”

Jean MassadFounder, Konpo

“Anne is one of those people you always remember for how she made you feel. She is truly authentic in the way she connects with other humans. Her passion to create meaningful and lasting memories in every interaction is not overdone; it’s baked into who she is.”

Jillian HufnagelCEO & Executive Coach

Read all recommendations on LinkedIn (opens in a new tab)

30-minute intro call

First, a chemistry check

Founders and leadership teams: bring your ICPs and growth targets, and you’ll leave with an honest first read on your positioning and where untapped growth might be.

Book a call (opens in a new tab)