Experience

Companies I’ve led marketing for and what we achieved while I was there.

Fractional CMO

The Agile Monkeys

First marketing hire at a software and AI engineering studio bringing its conversational AI search platform, AI Findr, to market. Clients include BIMBA Y LOLA, Pacífico Seguros, HotelsByDay, Multiplaza shopping malls and more.

  • Founding marketer
  • Go-to-market
  • AI search

Senior Manager, Product & Growth Marketing · acquired by NVIDIA

Run:ai

I led go-to-market for this category-creating platform before buyers had a name for GPU virtualisation. We won engineers over with fun, quirky tactics like live lunchtime sessions with our engineers, and Run:ai was named a Challenger in Forrester’s first AI Infrastructure Wave before NVIDIA acquired the company.

  • Go-to-market
  • Developer marketing
  • Category design

Senior Product Marketing Manager & Growth Marketing · acquired by Aikido

Root.io

I turned complex software supply-chain security into partner materials that global consultancies used to sell into regulated enterprises, and ran campaigns that security engineers shared with their peers.

  • Product marketing
  • Partner enablement
  • Paid media

Product Marketing Manager, Cloud Technology & Global Demand Marketing Manager

Sage

I partnered with the CTO on positioning and go-to-market for the Sage Business Cloud launch across 13 countries, and rebuilt lifecycle marketing around GDPR-compliant micro-personalisation. The work earned a Forrester EMEA Return on Integration Honour.

  • Global go-to-market
  • Segmentation
  • Lifecycle

Head of Marketing

Integrated Projects

Gave this AI-powered building digitisation platform its voice in commercial real estate, from the Buildings 2.0 podcast to content marketing that built a direct pipeline alongside the partner channel.

  • Category creation
  • Content
  • Podcast

Interim Head of Marketing

UrbanVolt

I took a first-of-its-kind energy financing product, Light as a Service, into the US market, built the marketing team, and won top prize at Google’s Adopt a Startup programme.

  • Market entry
  • Team building